[Marketing SIG] Making Sense of User Experience (UX) with Nate Berger

Title: Making Sense of User Experience (UX)

Subtitle: Conversions 101: Define and Drive Engagement

Not a marketing angle, a UI angle. What you can do to your website or app UI to drive conversions.

Speaker Bio: Nate Berger is a technology entrepreneur with a focus on user experience (UX). He is the founder of Knockmedia, a creative agency based in New Haven, Connecticut, and co-founder of three technology startups. He works out of historic Science Park in New Haven.

From a young age, Nate has been driven to create things of all sizes—bringing ideas from his mind to paper and into reality. With each day offering a different canvas, his curiosity, drive to learn, and support from those closest to him have continually fueled his creative pursuits.

Nate has had the privilege of creating digital experiences and products that make a meaningful impact for organizations including TED Talks, Yale University, Booking.com,…