[Marketing SIG] The Category Creation Formula with Kevin Maney
Mon, Mar 30
|Serendipity Labs - Westport
Registration closes Mar 30, 2026, 6:00 PM
![[Marketing SIG] The Category Creation Formula with Kevin Maney](https://static.wixstatic.com/media/ae77ca_163ecf6ed6e249c39b5ee715eed48d00~mv2.png/v1/fill/w_980,h_434,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/ae77ca_163ecf6ed6e249c39b5ee715eed48d00~mv2.png)
Time & Location
Mar 30, 2026, 6:00 PM – 8:00 PM
Serendipity Labs - Westport, 55 Post Rd W 2nd Floor, Westport, CT 06880, USA
Guests
About the event
The Category Creation Formula: Strategies for creating or investing in new market
categories, designing a category to benefit your product, and winning a category over
time.
Session Overview
Join us for a session with Kevin Maney, bestselling author, award-winning columnist, and founding partner at Category Design Advisors (CDA). Kevin will explore how strategic category design has shaped some of the world’s most successful companies—and how founders and investors can intentionally create, design, and win new market categories over time.
What You’ll Learn
Registration closes Mar 30, 2026, 6:00 PM