[Special Interest Group: Founders & Funders] Business Storytelling Workshop w/ Gavin McMahon

Session Overview

Join us for an interactive workshop designed for founders and business leaders looking to fine tune the way they present their business and discover the power of using story telling to engage their audience and capture their attention. 

What You'll Learn

It is not the best ideas that win, but the best-packaged ones. You will learn how storytelling can transform your pitch to customers, employees and investors and help shape the identify of your business. The workshop will begin with a presentation from Gavin McMahon on the six genres of storytelling, including case studies for each. Then we will have an interactive session with the participants in the room.    

Who Should Attend

Founders and business leaders who are pitching investors, customers or new hires. Go-to-market and sales leaders who want to elevate their talk track. Investors and advisors who struggle to define the value they bring beyond…